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Excel+PPT经营分析会02

  • 2026-04-02 23:55:46
Excel+PPT经营分析会02
在Excel+PPT经营分析会01里，定义了工业企业经营分析会角色的价值体系。接下来具体看总经理层面战略平衡与价值闭环。在总经理层面，通过战略设计与业务经营价值闭环，完成企业经营的稳健与未来利润增长的确定性。以医药行业为例，通过三张可视化图表达，分析总经理在企业价值闭环的作用。
首先是利润瀑布图，这里从企业中标价到扣除增值税，减去生产成本及市场推广费，得到边际利润，然后去掉研发与管理费用，得到企业的经营净利润。GM在利润瀑布图中需要格外关注销售与市场推广的费用消耗。利润是被渠道吃掉了还是被销售低转化消费了。
顺理完了企业经营利润瀑布图，接下来看具体的产品分析，将产品拉入如下四象限的矩阵中，横轴是相对市场份额，纵轴是销售增长率。例如右上角的产品线，就是企业现金流的主要来源，在执行层面，以效率优先，控制投入产出比，转为商务维护。再如左侧上方的明细产品，市场销售增长率迅猛，这时就需要进行战略进攻，容许高费销比，满足预算要求。
最后总经理需要对企业业绩达成目标负责，如下图是VBP集采达成图，通过颜色可视化，对不同区域的目标进行了达成分析，对应每一种达成情况，执行对应的策略与动作。例如橙色目标达成过低，这时就需要市场与销售协同分析，分析医院潜力不够，还是销售执行力不够，通过对竞品进行对比分析，从外部视角找到原因与对策，落地执行。
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  1. CONNECT:[ UseTime:0.001022s ] mysql:host=127.0.0.1;port=3306;dbname=h_sjds;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001333s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.001655s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.003880s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.001298s ]
  6. SELECT * FROM `set` [ RunTime:0.001072s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001372s ]
  8. SELECT * FROM `article` WHERE `id` = 470090 LIMIT 1 [ RunTime:0.000839s ]
  9. UPDATE `article` SET `lasttime` = 1775941449 WHERE `id` = 470090 [ RunTime:0.004036s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 65 LIMIT 1 [ RunTime:0.000668s ]
  11. SELECT * FROM `article` WHERE `id` < 470090 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.002097s ]
  12. SELECT * FROM `article` WHERE `id` > 470090 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.001308s ]
  13. SELECT * FROM `article` WHERE `id` < 470090 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.002172s ]
  14. SELECT * FROM `article` WHERE `id` < 470090 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.001548s ]
  15. SELECT * FROM `article` WHERE `id` < 470090 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.001662s ]
0.206405s