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湖州天能写字楼商办定位思考(PPT 76页)

  • 2026-10-24 05:18:50
湖州天能写字楼商办定位思考(PPT 76页)

📝一句话总结

这个方案给我最大的启发是它怎么把一个可能很普通的商办项目，做成了城市级事件。先看定位逻辑：它没上来就讲产品，而是花大篇幅分析湖州的处境——历史上是经济重镇，现在却在长三角被边缘化，下辖县市各有心思，主城像个孤家寡人。然后它提出“复兴湖州”这个命题，把项目上升到城市能量之源的高度。这个思路很聪明，因为天能作为本地新能源巨头，有这个底气去扛这面旗。写字楼部分最有意思，它没走传统“高端商务”的老路，而是切入“非线性经济”概念——就是后疫情时代直播带货、网红经济这些东西。它把写字楼定位成“非线性经济地标”，瞄准两类客户：一类是传统企业想转型的，需要换个有时代感的总部；另一类是准备进入湖州的新经济公司。这个切入点避开了跟周边写字楼的同质化竞争，而且切中了长东板块作为科技新中心的定位。商业部分也挺妙，周边一堆小体量商业，它不硬拼，反而用城市公园的思路去做“公共社交空间”，追求的是让人愿意待一整天，而不是逛完就走。住宅部分倒是比较常规，高低配加控制户型面积，目标很务实。整体看下来，这是个既有高度又能落地的方案，从城市洞察到产品定位再到营销打法，逻辑自洽，而且每个部分都有自己独特的观点和策略，不像很多方案只是罗列数据。

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  1. CONNECT:[ UseTime:0.000534s ] mysql:host=172.18.0.4;port=3306;dbname=h_sjds;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000848s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000395s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000348s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000504s ]
  6. SELECT * FROM `set` [ RunTime:0.000274s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000636s ]
  8. SELECT * FROM `article` WHERE `id` = 525694 LIMIT 1 [ RunTime:0.000368s ]
  9. UPDATE `article` SET `lasttime` = 1793324752 WHERE `id` = 525694 [ RunTime:0.001640s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 64 LIMIT 1 [ RunTime:0.000306s ]
  11. SELECT * FROM `article` WHERE `id` < 525694 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000397s ]
  12. SELECT * FROM `article` WHERE `id` > 525694 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.000347s ]
  13. SELECT * FROM `article` WHERE `id` < 525694 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.000476s ]
  14. SELECT * FROM `article` WHERE `id` < 525694 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.000504s ]
  15. SELECT * FROM `article` WHERE `id` < 525694 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.000544s ]
0.096267s