word of mouth
口碑、口口相传的推荐或传播方式
1. Human beings have always loved reviews: word of mouth has long been regarded as one of the most valuable marketing tools available to a company.(2026浙江首考阅读C）
人类一直都很喜欢评价：口碑长期以来一直被认为是企业最有价值的营销工具之一。
2. For many companies, word of mouth is more effective than traditional advertising.
对许多公司来说，口碑比传统广告更有效。
3. I tried the café mainly because of word of mouth, not because of any ad I saw online.
我去那家咖啡馆主要是因为口碑，而不是因为看了什么广告。
4. Word of mouth from close friends often carries more weight than online ratings.
来自亲近朋友的口碑往往比网络评分更有分量。
5. Word of mouth takes time to build, but it can be damaged overnight.
口碑需要时间慢慢积累，却可能一夜之间被毁掉。
6. Relying only on word of mouth can sometimes lead people to make rushed decisions.
只依赖口碑，有时会让人做出仓促的决定。
7. Once people start questioning word of mouth, they become far more cautious in making choices.
一旦人们开始怀疑口碑，做决定时就会变得格外谨慎。
8. In the end, word of mouth works best when people speak honestly from personal experience.
归根结底，只有源自真实亲身体验的口碑才最有效。
9. Detailed reviews can strengthen word of mouth, while overly emotional ones often raise suspicion.
有细节的评价能增强口碑，而情绪过于强烈的评价反而容易引起怀疑。
10. Good products spread by word of mouth, not by heavy advertising.
好产品靠的是口碑传播，而不是狂打广告。
11. Consumers often rely on word of mouth when choosing a hotel, but fake reviews make this trust fragile.
消费者在选择酒店时常常依赖口碑，但虚假评论让这种信任变得脆弱。
12. In the age of fake reviews, protecting trustworthy word of mouth has become a real challenge.
在虚假评论泛滥的时代，维护可信的口碑成了一项真正的挑战。
13. Even today, word of mouth plays a key role in marketing, though consumers are increasingly worried about fake reviews.
即使在今天，口碑仍在营销中发挥关键作用，尽管消费者越来越担心虚假评价。
14. Because consumers tend to trust negative reviews more, negative word of mouth can strongly affect a company’s reputation.
由于消费者更容易相信负面评价，负面的口碑会对企业声誉产生强烈影响。
15. The study shows that word of mouth remains influential, but its value is weakened when reviews are perceived as fake.
研究表明，口碑依然具有影响力，但当评论被认为是假的时，它的价值就会被削弱。
